About Us
Meet Goodness...We've learned over the years that there IS a whole lot of good in the world, sometimes we just need to know where to look. And we've ALSO learned, that sometimes, it's the absence of something that provides clarity and direction - and that just when you think it's over, something new (and even better) begins.
We started our journey in 2002 with our first retail store in De Pere, Wisconsin. Our focus on trendy, affordable clothing & accessories, accompanied by a thoughtful selection of awesome gifts has made hey, daisy! a boutique staple in northeast Wisconsin for 20 years. Our retail mission hasn’t changed much over the years...but as our family business grew to multiple hey,daisy! locations, and our first line of inspirational "must-haves" (Seeing Stars) launched in 2008, we learned that the road to success can be a little too much sometimes. Sarah and I got to a point in our professional and personal lives that we knew we had to hit "pause" on something. We shifted our focus in 2018 to our families and retail stores but knew it was only temporary as our love for designing inspirational products was our true passion.
When Covid hit and our retail stores were shut down for months in 2020, survival mode forced us to dig deep and get creative. We introduced a line of comfy, trendy, and inspiring graphics during the shutdown that literally kept our stores in business...and we called it GOODNESS, because even in the toughest of times, something GOOD was present. After 2 years of selling Goodness exclusively at hey, daisy!, our products have become the "hands down" best-sellers in our stores - so it's time to share the GOODNESS! It's been a wild ride, full of ups and down...and if you LOVED Seeing Stars, we've missed you!!! We hope you are inspired once again by our message and love the new look. If you're a new to us and our brand...welcome and we hope you are inspired by what we've created.
We know we've been truly blessed to wake up every day absolutely LOVING what we do (and still LOVING the people we do this with!) - this world is full of GOODNESS and we are so excited to be back and to share it with you.
We're a division of the Goodness Companies...and we are made of some pretty cool specialty retailers making a positive impact through unique and inspiring goods!